He agreed, and five years later, a simple suggestion would change the course of the company. According to their official explanation (via Time), they did it so they can more accurately control the quality of the milk products they use. They launched a major 1970s campaign by pretending the candy was something new and that most people didn't even like the idea of chocolate and peanut butter together. Hey you got chocolate on my peanut butter, the other man shoots back. Americans had been eating peanut butter cups for over six decades when the Reeses campaign debuted. Submit your question or comment below. As Reeses children jostled for control, the company finally entered the modern era with an automated production line in the new factory. For instance, if you werent allowed to have a lot of sugar as a kid, any sugar-filled snack probably tasted amazing (and maybe not so much anymore). Reese responded aggressively, sending threatening letters to drugstores in 1954 that claimed that it owned the trademark to the term Peanut Butter Cup. The letters demanded that stores stop advertising and selling any candy product, except ours, as Peanut Butter Cups. After a lawsuit by a Reese competitor, the letters stopped. User trugbee95 passionately wrote, That cream used to be like cocaine, now its like watered down, sugar cream of a dehydrated coconut. The town of Hershey was a great place to start a candy company, with easy access to high-quality chocolate, workers, and engineers. Reeses basement 89 years ago, has endured. Yup. Beat the butter, peanut butter, and sugars until creamy. Remember, in hindsight, we know what a huge hit the movie was, but at the time, Hershey was essentially taking a chance with a hefty wad of cash. They responded, and Today says that at first, they told him they were going to be sending him some coupons to replace his defective Reese's. Atlas Obscura says it was originally made from ingredients left over from processing fruit, cheese, and bread in Nazi-era Germany, and we can all be glad that entire era has passed. User Arch27 said, I lived on a steady diet of meatball subs at Subway in the late 1990s. What was once a communal kitchen now serves heaping portions of hearty German fare. It was trouble to persuade them to try it.. Well, they cant, really, but they can change the way its grown and the chemicals added to it and that can definitely affect the taste.
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