At 18, he joined the Rock Racing squad at the behest of team member and family friend Rahsaan Bahati. And I just dont give a fuck., Other pro athletes Ive interviewed seem to spend minutes searching for the safest words, treading carefully, making sure not to say anything that can be taken out of context or used as bulletin board material by their competitors. Because of his vision, his swagger, his shit-talking, and the results of his team, Williams is empowered with a unique capability in this moment to push for equitable access and rewards for all competitive cyclists, and to revive American racing at the same time. He was locked into a contract for another year.So I had to race for Cylance, and business is business so I showed up. Its not hard to figure out why. Williams found himself wondering if he and Cory might fare better striking out on their own. (Photo by Stephen Osman/Los Angeles Times via Getty Images), Sponsored by SRAM, the race was controversial some weeks afterward for being slow to pay the $100,000 in prize money. The room is filled with trophies, posters, and L39ION merch. The team has the mission of redefining what success in cycling looks like in America. So why are people reluctant to get on board? A lot of people want to complain about the state that the sport is in but nobody wants to do sh*t. Nobody wants to take a stand and be the problem. Justin Williams is one of the fastest cyclists in the world; hes also one of the most entrepreneurial, leveraging his success on the bike by cofounding a team that, through influencer-style hustle, attracts sponsorship from marquee brands. He launches into it without hesitation. He is not dating anyone. If youre on the team then you deserve to be here. His profile was exploding, thanks in part to the social media-savvy fanbase of Red Hook Crit, and Justin had a brainwave: why not use his position to make his own team? At 34 years old, Justin Williams height [3] Williams was hesitant to get back into professional racing, but saw it as a good opportunity to support his brother. A team that rode together, and loved each other: this would become Legion of Los Angeles.I wanted to share with other guys, with younger guys, what I had experienced on Specialized-Rocket Espresso.
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